D’ORE Launches Loyalty Programme

June 2014. D’ORÉ, the multi-brand fashion house that is home to some of the world’s top luxury fashion brands such as Emilio Pucci, Escada, Cavalli, Armani Collezione, Rupert Sanderson, Elie Tahari, Vanessa G London and Herve Leger amongst others, officially launches its new Loyalty Programme in celebration of its 1st birthday this month.

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Called D’ORÉ PRIVÉ the Loyalty Programme which offers a personalised shopping experience amongst other things, fortifies the brand’s reputation as the the most exclusive luxury shopping experience of its kind in Africa, putting it in line with the most renowned luxury department stores in the world.


An exclusive membership; the D’ORÉ PRIVÉ Loyalty card will reward customers every time they shop and will be a combination of a store card and a credit card. Each time customers spend in-store or online, points will be earned. The more points earned, the higher up in the loyalty tiers one moves.


D’ORÉ further hopes to afford its loyal customers only the best in personalized service with exclusive value-added services such as complimentary alterations and delivery, and exclusive previews to new collections, which will add to its already service-focused store environment.

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The tremendous success of D’ORÉ’s first year of trading and its renewed fashion forward focus can be attributed to owner, Vanessa Gounden’s global influence and passion for the world of fashion. The dynamic Vanessa Gounden is one of South Africa’s leading female entrepreneurs, CEO of The HolGoun Group, and Founder and Creative Director of international luxury fashion label, ‘Vanessa G London’, which is fast gaining cult status in London and New York, with an annual presence at Fashion Weeks in both cities.

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With business interests spanning across Africa, Europe and Asia, Vanessa is using D’ORÉ as a platform to diversify and fulfill a life-long dream: to establish a respected, international multi-brand fashion house associated with luxury, exclusiveness, sophistication and elegance. And Gounden has big plans for D’ORÉ; with a number of additional stores in the pipeline, D’ORÉ hopes to soon be available in a host of key Southern and West African cities.

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Everything Gounden touches turns to gold and ironically, D’ORÉ, is French for “gold”. She will personally announce the Loyalty Programme at D’ORÉ’s 1st Birthday Party, to be held in store for D’ORÉ’s top customers, government dignataries, celebrity friends of the brand, fashion influencers and key media. The intimate soiree promises to be an exclusive invitation-only affair showcasing the latest brands to enter their stable.

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The opulent environment of D’ORÉ offers well-heeled women of stature and elegance, a personlised shopping service like no other. Private changing rooms which resemble opulent art-deco inspired luxurious lounges are equipped with everything one could need from flat screen TVs, champagne and refreshments, optional in-house stylists and attentive staff, ensuring that every whim and desire is catered for, with the comfort of the customer first and foremost.

Personal shopping consultants, stylists and expert on-site tailors guarantee a unique shopping experience, which won’t soon be forgotten. In placing absolute quality over quantity, D’ORÉ is proud to service a selected clientele who wish to express themselves through some of the world’s foremost names in fashion. A “must-see” shopping experience, visit D’ORÉ Sandton City and experience luxury shopping at its finest.

Brands available at D’ORÉ include Amishi, Armani Collezione, Basler, Cavalli Class, Elie Tahari, Elle Macpherson Intimates, Emilio Pucci, John Richmond, Jovani, Escada, Herve Leger, Kathy Hilton, Laurèl, Le Mystère, Marc Cain, Pinko, Preen by Thornton Bregazzi, Roberto Quaglia, Rupert Sanderson, Tarik Ediz, Vanessa G London andZuhair Murad

For further information on D’ORÉ, visit www.dorefashion.co.za, phone (011) 783-7316 or visit their Sandton City store at U73, Sandton City, Sandton Drive, Johannesburg.

D’ORÉ Facebook: www.facebook.com/DoreHiFashion?fref=ts

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