Princess Diamonds Jewelry


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Princess Diamonds is an exclusive appointment-only diamond jewelry service based in Cape Town and London. Founders and sister duo, Jackie and Colleen Zulich started the dynamic jewellery company when they saw a gap in the market for modern, on-trend diamond jewellery, particularly engagement rings, that appeal to a more youthful audience, and which is presented in an environment that is not intimidating, nor impersonal. Growing up in the diamond industry gave the sisters an intimate knowledge about the fascinating world of the most precious gem on earth, and together, they make a formidable team driven by passion and ambition.

While Princess Diamonds create exceptional diamond engagement rings, this is not their only speciality. They also deal in higher end, larger size diamonds – particularly investment pieces and heirlooms.  Princess Diamonds has an extensive collection of ‘loose stones’, available in every shape and ranging from 0.5 carats to 3 carats and more. Also, due to Jackie’s longstanding relationship with manufacturers and suppliers, Princess Diamonds is able to source top quality South African diamonds, all G.I.A certified, and fashion them into exceptional pieces of jewelry at a much more competitive price than that other traditional retailers.

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The main attraction of the Princess Diamonds brand is probably that Jackie and Colleen are so in touch with international trends. Whether it’s the latest celebrity engagement trends, seasonal fashion trends, or knowing exactly what’s hot at the latest trade shows, Princess Diamonds has an intimate understanding of the latest developments in stylish diamond jewellery and their clients are always assured that the designs they receive are fresh and current with what’s happening in Europe and the US.

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Princess Diamond’s unique business formula further cuts out the high costs of retail rentals, instead offering a private ‘by appointment’ studio where the prospective customer can meet with a Princess Diamonds consultant personally over a cup of coffee to discuss their requirements. Each Princess Diamonds consultant is very well versed in the language of diamonds, and is able to offer sound advice for first time buyers as well as more seasoned clientele. They offer an impressive collection of designs that clients can choose from, but also offers a bespoke design service, which provides unique, one-of-a-kind creations for the more adventurous at heart. This one-on-one personalized service has not only proven extremely popular with clients, but also offers an excellent price advantage. Without the expensive retail space to pay for, or large collections of stock on hand to fund, this clever business model means that Princess Diamonds is able to pass on the best prices to its clients, and at the same time offer them the best diamonds available on the market at the time, in order to suit their clients’ individual needs.

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Princess Diamonds only sells diamonds that are mined and polished in South Africa. As a South African-based company, Princess Diamonds is dedicated to supporting the South African diamond and jewellery manufacturing industry. All of their suppliers subscribe to the Kimberley process* and support fair trade and some of them even supply some of the top luxury jewellery brands in the world.

Each diamond that is handled by Princess Diamonds is G.I.A certified meaning that they receive the exact same certification as high-end diamond retailers like Harry Winston for example. The quality of work produced by Princess Diamonds’ goldsmiths is also world-class. The end product is as beautiful as if you would buy from a leading retailer such as Cartier or Tiffany’s but with Princess Diamonds you pay considerably less – without losing anything on value or quality.

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Princess Diamonds is exclusive and on appointment only – Jackie Zulich is available in her Cape Town studio for on-on-one consultations, and her sister, Colleen Zulich heads up their London studio. For more information, visit or call Jackie Zulich on +27-82 825 8058.


*(The Kimberley Process (KP) is a joint governments, industry and civil society initiative to stem the flow of conflict diamonds)

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