Revealing the New LONGCHAMP Icon for Autumn 2014

More than 65 years of savoir-faire are the perfect standpoint from which to focus on the future, as Longchamp proves once again this Autumn with the launch of LE PLIAGE® HÉRITAGE.

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Drawing on the authentic leather craftsmanship for which the Longchamp workshops are renowned, this desirable new city bag pays homage to the legendary Le Pliage®, yet is surely destined to become an icon in its own right – the fashion statement of the season and beyond.

With its unique mix of contemporary style and artisan tradition, LE PLIAGE® HÉRITAGE clearly has all it takes to become Longchamp’s next it-bag. From the original Le Pliage®, it borrows its distinctive trapezoidal structure, which – interpreted in firm, finely grained cowhide leather – becomes graphic and modern.

This striking, instantly identifiable shape is offset by minimalist detailing: the emblematic flap of Le Pliage® is transformed into an elegant trompe-l’oeil, highlighted by contrast edges, while the Longchamp signature in pale gold sets the seal on the understated luxury of LE PLIAGE® HÉRITAGE.

The essence of up-to-the-minute urban chic, LE PLIAGE® HÉRITAGE is also supremely versatile. A removable strap, in addition to its slender handles, means it can be carried in several ways: in the hand, on the arm, on the shoulder or – for maximum fashion kudos – across the body. Each time, the effect is different, spanning the style spectrum from classic to cutting-edge.

Five deep, rich shades complement the graphic shape and refined leather of LE PLIAGE® HÉRITAGE: Black and Amber are timelessly elegant, Carmine, Bilberry and Ecru intriguing or eye-catching.

The bag’s pure lines also lend themselves to more extravagant interpretations. For out-and-out glamour, look no further than LE PLIAGE® HÉRITAGE LUXE in baby calf hair printed with a panther motif in Camel, Carmine, Mint or Iron. Alternatively, a subtle ombré print in shades of grey and beige nails the sophisticated less-is-more look.

LE PLIAGE® HÉRITAGE: the new Longchamp it-bag for Autumn 2014. Totally timeless, utterly now

FAX

American actresses Katie Homes, Jessica Alba, January  Jones and Model Kendal Jenner were spotted recently wearing the brand new Le Pliage Heritage from the Longchamp Autumn 2014 collection

Photo credit: Kendal Jenner – ABACA PRESS

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