5 Local Swimwear Beauties You Should Get Familiar With

Ocean breeze, salty air and sun-kissed hair, that endless summer feeling. . .

It’s official, summer is around the corner and before we know it, beach days are here. While the crazy hunt for the perfect bikini starts, why not try out the local look.

Local is lekker, so be lekker and support these babe.

Slay at the beach in one these Proudly South African swimwear brands.






Join the Cult. BeachCult represents a way of life, a choice of being, and a devotion to beach culture. The designer, Joanna Hedley specialising in locally designed prints and handmade by local artisans in Cape Town. BeachCult features a tailored and bohemian luxe beachwear with a fresh and modern feel.



Nude Wear




The new bikini brand on the block, Nude Wear. This swimwear is purely focused on body positivity and diversity, featuring a series of bikinis in various skin tones and there’s one for everyone!  The bikinis also have adjustable straps and a seamless fit.



The Hive

Super 8 Studios Test Shoot


Super 8 Studios Test Shoot

Founded by designer and creative Jade Ashleigh in 2014, The Hive features swimwear that’s been carefully designed, painted and customised with beautiful African-inspired artwork like proteas, birds, bamboo, and African flora and fauna. Love her ethereal styles and silhouettes!








Linnea Frank, who lives in South Africa after falling in love with the Cape. Nayiha is the brainchild of Swedish photographer, which brings you fun and sexy swimwear that incorporates prints from photographs taken while travelling through Africa.







If you’re more of a minimalist type of girl, this one’s for you! The local swimwear brand Summerheart is dedicated to empowering women, raising awareness related to gender issues and female oppression. A portion of the profits from each swimsuit sold is donated to various outreach programmes. More than just a bikini. Fashion for a good cause? Hell yes!


Get you bikini body on with one of these brands!

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